SOFt report

25.03.2007Osebno

This was my first visit to the Slovene advertising festival and I must say, I was disappointed. I imagined something fancy, something “on the level”, but what I got was a winter ski fair. The only thing that was missing was the corn dog and sugar-foam stand.

I don`t know who attends these kind of festivals, but this years bunch ought to get the title “Passivity of the year”. I don`t know why but I got a feeling that most of the people HAD TO be there and they were suffering the whole time.

Second, the whole thing was underlined by web 2.0 topic, yet nobody knew what that means. Our little blogging debate did not get off the ground, because nobody from the audience knew what the hell we were talking about. Creepy. I`ll write up in the next post.

The “Dnevnikov blog” feature however did get off the ground and soared. Never mind the twelve-hour working period or the fact that not everything went as smoothly as we expected. Definitely something we will try again in the future.

All in all, a revealing disappointment.

 

10 komentarjev na “SOFt report

  1. UK

    Hmm. A morda še nisi zapazil, da dandanes veje nov veter v smislu: bolj neumno je, laže približamo ljudem (raji) umevanje – to je naš novi cilj. Nasploh pa se obenem dozdeva, da bo naša “marketinška” sfera insistirala in umrla v samozadostnosti, ali bolje – totalnosti samo(NE)kritike!

     
  2. Centrifuzija

    Vidim, da si kar milosten. V bistvu sem kar vesela, da oglaševalce blogovje ne zanima, saj bi si sicer z negativnimi mnenji verjetno zabetonirala kakršnokoli kariero.

    Sicer pa moram opozoriti, da so te isti ljudje na žurih prav fajn. No, ampak tega pa ti ne moreš vedeti, ker TE NI BILO NITI NA ENEM!!! Sramota, Domen!

     
  3. El P.

    Ja, ja se strinjam – pravi slovencelj MORA vsako reč sesut (še posebej, če je domača).

    Na tak način izpadeš večji poznavalec in svetovljan (jasno, da vsak crap ne sme zadovoljiti tvojega izpiljenega okusa).

    Če je pa treba kaj naredit (kaj več, kot zgolj smetiti splet), pa je bolj ziher rep med noge stisnit…

     
  4. Domen

    Ervinator – se strinjam. Skoraj nujno bi bilo treba najprej razložiti osnove in definicije. Tega ni storil nihče. Sam sem bil povabljen kot gost okrogle mize, s Trojarjem sva se dogovorila o krajšem “izobraževalnem” uvodu, na platnu za mano je bil pripravljen powerpoint, vendar pa je Trojar na to pozabil in začel pogovor brez uvoda. Mislim, da sem deloval v okviru svojih maksimalnih zmožnosti.

     
  5. matej zupan

    Edina kreativnost v oglasevanju je kreativnost nabiranja denarja. Vsem ostalim kritikam se kreativni kreativci [ lastniki seveda, ne zaposleni suznji ] lahko samo glasno nasmejejo. Dokler je denar, je vse ostalo popolnoma nepomembno. Torej, ne se sekirat 🙂

     
  6. Pingback: Slovenske konference: Zahteva po kritičnem premisleku | The L Files

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