Nova revija (the new magazine), one of the more respected slovene magazines and lately one of the leading slovene publishing houses made a contest for the most beautiful slovene word. The results declared the word MIDVA (us) as the most beautiful word, runner-up was the word HREPENENJE (yearning) and third place belonged to the word TAČKA (little paw).
Personally, I think that`s a load of crap. Words are not beautiful and ugly. They`re just words. Without a context they are a mere letter compositions. High theory.